Suzanne Singman, President and founder of Usability Insights, brings over 10 years of demonstrated success in identifying and implementing solutions that improve website usability and enhance the user experience. Her personal philosophy is based on a background in both psychology and Business Analysis. Suzanne’s unique combination of skills, experience and education includes:
- Extensive experience conducting iterative research through the full product development lifecycle.
- Ability to link business strategy with user needs.
- Skilled in cross functional collaboration to drive and negotiate user-centered design.
- Deep understanding of Human Computer Interaction theory and practice.
- BA in Psychology
- MBA in Management Information Systems
Areas of Expertise
- Usability Evaluations/tests
- Field Study Observations
- Usability Best Practices
- Heuristic Evaluations
- Cognitive Walkthrough
- Card Sorting
- Persona Development
- Mental Models
Organization Affiliations
- ACM, American computing Machinery
- BayCHI (Bay Area Computer Human Interaction, Special Interest Group)
- UPA, Usability Professionals Association
- Toastmasters International (Competent Toastmaster)
- AAUW, American Association of University Women