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Cognitive Walkthrough
This technique is used to evaluate early mockups of design and issues around “ease of learning.” The objective is to find discrepancies between the user’s and the designer’s concept of a task and the steps involved in the process. A Cognitive Walkthrough is a team effort and can be done throughout the product lifecycle (with anything from a paper prototype and a fully-functional product.) The following questions can be answered by this type of evaluation:
- Will users perform the correct action?
- Will users know the action is available?
- Will users associate the action with the goal?
- Do users receive validating feedback?
Process outline:
- Identify specific characteristics of users so the team has a clear understanding of who will be using the product.
- Select high-value or problematic tasks and build scenarios.
- Describe the interface and correct path to complete the task.
- The Usability Insights consultant will moderate as the group walks through the actions of each task and tells a story of what the user would be doing and thinking at each step.
- Explore reasons for the users to complete the task in a certain way. Suggest explanations for correct or incorrect actions.
- The group identifies areas of concern and discrepancies and makes recommendations for corrections.
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